24. Budget Friendly Business - How to Market Without Breaking the Bank

In today’s episode of Caffeinated Chaos, Whitney dives into budget-friendly marketing strategies that won't drain your wallet. Whether you're just starting out or looking for a fresh way to market your business on a tight budget, this episode is packed with practical tips you can implement right away! From leveraging social media to collaborating with other businesses and tapping into the power of email marketing, Whitney shares how you can grow your business without spending thousands. Tune in for actionable strategies that are all about connection, consistency, and creativity!

In This Episode, You'll Learn:

1. Debunking the Myth of Expensive Marketing:
   It’s not about how much you spend; it’s about connection and consistency.
2. Social Media Tips:
   Focus on one or two platforms, create engaging content (especially Instagram reels), and show up consistently.
   Challenge: Post three times this week and start five conversations in your DMs.
3. The Power of Community Over Competition:
   Collaborate with other business owners, share each other's content, and offer value—not sales.
   Challenge: Find a business bestie and brainstorm a collaboration this month.
4. Email Marketing:
   Why it’s crucial for your business and how to start. Focus on lead magnets, consistency, and delivering value.
   Challenge: Set up a freebie (checklist, mini guide, discount code) this week and start collecting emails.
5. Bare Minimum Marketing Strategy:
   Show up on social media, engage with your audience, grow your email list, and leverage partnerships to start seeing results.

Challenge for the Week:

• Post three times on social media
• Start five conversations in your DMs
• Find a business bestie and brainstorm a collaboration
• Set up a freebie to grow your email list

Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.

Let’s Connect:

• Connect with us via email at ccpodcast@aguonstudios.com
• Follow us on Instagram: @caffeinatedchaospodcast
• Join our email list: Click Here to Become a VIP
• Sip and Share: Click here to submit

Resources:

• Goal-Setting Template
• Podcasters Monthly Networking Meets
• Balancing Business Growth and Parenthood Workbook

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Transcript

0:00

Welcome to Caffeinated Chaos, where business deals happen between diaper changes and friendships are fueled by caffeine. I'm Whitney Uggen, your host, and I'm here to talk all things business, parenthood, and of course, keeping up with the BFFs. Whether you're juggling the boardroom, the playroom, or just here for some coffee fueled chaos, we've got you covered. Get ready for real talk, laughs, and a whole lot of heart as we dive into the beautiful mess that is entrepreneurship, parenthood, and everything in between. So let's embrace the chaos together. Caffeinated, of course. Welcome back to Cafe Chaos. I am a little sick right now, so I apologize for the sniffles, but today's episode is a really great one, and it's all about marketing your business without breaking the bank. Here's the thing, marketing your business doesn't have to cost thousands of dollars. You don't need a fancy website, expensive ads or marketing degree to get your brand out there. I know because I've been there staring at my bank account wondering how the heck am I supposed to grow my business when I barely have enough for a coffee run? Okay, so we're talking about budget friendly marketing strategies that actually work, whether you're just starting out or you need to refresh your marketing without draining your wallet, this episode is for you. So let's get started. First, let's debunk a huge myth. Marketing is not about how much money you spend, it's about connection and consistency. You don't need a huge budget. You just need a clear. Message and a way to get in front of the right people because some of the best marking strategies are completely free. So here's the secret. People don't buy because of the fancy graphics or polished ads they buy because they feel connected to you and your brand. Alright, let's get into some real practical ways to market your business without breaking the bank one. Social media pick one or two platforms and show up consistently. Use Instagram reels. Video is king right now, and you don't need a big budget to go viral. Talk to your audience, not at them. Engage in dms, reply to comments, and build relationships. Okay, so this week's challenge, I want you to post at least three times and start at least five conversations in your dm. I will be doing it and so will you. Okay. Number two, community over competition. I want you to leverage what you already have, collaborate with other business owners, do IG Live, share each other's content, cross promote, join Facebook groups where your audience hangs out and offer value, not spammy sales. Okay? I want you to offer value. Then tap into word of mouth marketing, ask past customers to share your business with their friends. Mm-hmm. So part of our challenge, again, is going to be finding one business bestie and brainstorm a collab this month. If you can't think of one, feel free to DM us and let's collab and let's brainstorm together. Number three, email marketing. I love email marketing. Social media is great, but. You don't own your audience there. Your email list is basically your safety net, and I feel like. Many people have talked about this subject, so I'm just gonna touch briefly on it. Start with a simple lead magnet, so something that's free to get people on your list. And remember, you want to make sure that that free thing still holds value. Okay? Send emails consistently. Don't spam'em, but just send them consistently, even if it's just like twice a month, stay on their radar. So part of the challenge. Here's another part. Set up one freebie this week, a checklist, a mini guide or a discount code, and start collecting emails. If you need help with that, feel free to reach out to us. Okay, so here is the bare minimum bones marketing strategy. If you're tight on time and money, show up on social media. Engage with your audience, grow your email list, and leverage those partnerships. They are small. Things, but they are consistent steps that can add up over time. You don't need to do everything. Just start with what feels the easiest and keep going. If you are gonna participate in our challenge with any of the tasks I've given you, please tag us at Caffe Chaos Podcast on Instagram or connect with us on threads. We are on threads all the time. Well, I can say I'm on threads all the time. Oh. So go ahead and connect with us there. Remember, you don't need a big budget. You just need to show up and connect and keep going. Be consistent. Marketing doesn't have to be complicated or expensive. Just start where you are. If you've loved this episode, screenshot it, share it on Instagram tag is of course, and don't forget to subscribe so that you don't miss out on next week's episodes. Until next time, keep creating and embrace the chaos. I will see you all in the next episode.